The rise of Thimas Heatherwick
says a great deal about the fragmented state of visual culture, as well
as our collective understanding of the way architecture and designs
gets commissioned, constructed and publicised.
To the general population,Heatherwick is now best known as the man behind the new London bus and the UK's pavilion at the 2010 Shanghai Expo.
This breadth of ability implies that the studio is similar in scope to
any number of big design agencies, as adept at branding, strategy and
marketing as the actual art of design. But in truth, Heatherwick Studio
has grown out of a very hands-on tradition, that of the artist-maker,
the craftsman, the master builder and the artisan. In a world where
creativity is predominantly a digital process, Thomas Heatherwick has
injected an analogue sensibility.
In 2001 Heatherwick took part in the now-defunct Conran Foundation Collection show at London's Design Museum,
in which a sole guest 'collector' was given £30,000 to assemble a
gallery's worth of inspirational objects. The designer responded by
assembling 1000 things, drawn from all spheres of life and corners of
the globe, but all demonstrating an evolutionary quirk or visual
eccentricity that transformed them from the familiar into the useful and
unusual.
This is perhaps his most important legacy - the reintroduction of the
atelier. Heatherwick Studio brings together some 80 professions,
including architects, designers, technicians and writers, and their
approach is unified and coherent. Of course, cross-disciplinary studios
are a mainstay of modern practice, but few designers can lay claim to
such a broad spectrum of experience. For this reason, Heatherwick is a
tough act to imitate, let alone follow, leaving one of Britain's
brightest - and still youngest - design talents with the world at his
feet.